IESE (España)
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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Freixenet, S.A.
Martínez, Jon; Segarra, José AntonioCase M-757MarketingLa dirección general de Freixenet, S.A., el mayor productor y exportador de cava del mundo, se plantea la decisión de compra de la marca Henri Abele -una de las cinco marcas más antiguas de Francia- como consolidación a su estrategia de penetración internacional.Starting at €8.20