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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Case HBS-813074-EEntrepreneurshipThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Starting at €8.20
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Deaver Brown and Cross River, Inc. (Spanish Version)
Bhide, Amar V.; Brown, DeaverCase HBS-316S03EntrepreneurshipCross River fabrica y vende un innovador, cochecito de bebé plegable para el mercado de EE.UU.. La compañía ha roto incluso en su primer año, vendiendo principalmente a los pequeños comerciantes. CEO Deaver Brown quiere urgentemente para ampliar la distribución a cadenas nacionales y ha asegurado citas con los compradores de Macy y K-Mart. Lo que de paso debe hacer?Starting at €8.20