Ivey Business School (Canada)
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Traeger Pellet Grills: Cooking up the Competition
Simon Greathead; Mark Kosiba; Jonathan RichardsCase IVEY-9B20D010-EEntrepreneurship, Service and Operations Management, StrategyIn spring 2018, the chief supply chain officer of Traeger Pellet Grills, LLC, based in Salt Lake City, Utah, United States, was visiting a supplier in in Changzhou, China. He was meeting with the supplier the next day but had not fully decided how to manaStarting at €8.20
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CircusTrix: The Ups and Downs of International Expansion
Simon Greathead; Case Lawrence; Jonathan RichardsCase IVEY-9B16M211-EEntrepreneurship, StrategyCircusTrix Trampoline Parks (CircusTrix) was started in San Francisco, California, in 2011 after the founder first experienced an indoor trampoline park. Less than five years later, the business had grown to more than 28 facilities worldwide, grossing US$24.5 million in 2014 alone. The company had originally expanded internationally to maintain its first-mover status in the emerging extreme recreation industry, but was now facing a problem that c...Starting at €8.20