IESE (España)
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
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Charles Axelrod (B): Afrontando decisiones
San Martín, Álvaro; Quintanilla, JavierCase DPO-767Leadership and People ManagementCharles "Chuck" Axelrod, CEO de Spartan Capital Management, un famoso hedge fund o fondo de cobertura londinense, estaba valorando despedir a Taylor Dillon, director de Inversiones y uno de los autores intelectuales del reciente éxito del fondo. El buen clima en Spartan se estaba erosionando rápidamente. El conflicto de Dillon con Damian Akerman, director de una de las divisiones más importantes de Spartan, estaba alcanzando dimensiones insoport...Starting at €5.74
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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Charles Axelrod (A): A CEO's Dilema
San Martín, Álvaro; Quintanilla, JavierCase DPO-766-ELeadership and People ManagementCharles ("Chuck") Axelrod, the CEO of Spartan Capital Management, a well-known London hedge fund, was considering firing Taylor Dillon, the chief investment officer and one of the masterminds behind the fund's recent success. The good atmosphere that had existed at Spartan was rapidly deteriorating. Dillon's conflict with Damian Akerman, the head of one of the fund's most important divisions, was becoming unbearable. Moreover, rumors of Dillon's ...Starting at €8.20
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Charles Axelrod (B): Confonting Decisions
San Martín, Álvaro; Quintanilla, JavierCase DPO-767-ELeadership and People ManagementCharles "Chuck" Axelrod, CEO of Spartan Capital Management, a famous hedge fund in the City of London, is forced to dismiss Taylor Dillon, Spartan's director of investments and one of the masterminds behind the fund's recent success. The collegial climate at Spartan was eroding quickly. Taylor's conflict with Damian Akerman, the director of one of Spartan's most important divisions, was reaching unbearable dimensions. Plus, it was no longer possi...Starting at €5.74
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Charles Axelrod - Teaching Note
San Martín, Álvaro; Quintanilla, JavierTeaching Note DPOT-117-ELeadership and People ManagementCharles "Chuck" Axelrod, CEO of famous hedge fund Spartan Capital Management, was considering firing Chief Investment Officer Taylor Dillon, the mastermind behind the fund's recent success. A simmering conflict with Damian Akerman, an important division director, was threatening to boil over, while Charles ("Chuck") Axelrod, the CEO of Spartan Capital Management, a well-known London hedge fund, was considering firing Taylor Dillon, the chief inve...Starting at €0.00
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Charles Axelrod (A): El dilema de un CEO
San Martín, Álvaro; Quintanilla, JavierCase DPO-766Leadership and People ManagementCharles "Chuck" Axelrod, CEO de Spartan Capital Management, un famoso hedge fund o fondo de cobertura londinense, estaba valorando despedir a Taylor Dillon, director de Inversiones y uno de los autores intelectuales del reciente éxito del fondo. El buen clima en Spartan se estaba erosionando rápidamente. El conflicto de Dillon con Damian Akerman, director de una de las divisiones más importantes de Spartan, estaba alcanzando dimensiones insoport...Starting at €8.20