IESE (España)
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La empresa Larsen: Una decisión de compra
Velilla, Manuel; Palencia, LuisCase ASN-100Decision AnalysisLa empresa noruega Larsen es un fabricante de muebles de tamaño mediano. Su directora de compras tiene que decidirse entre dos ofertas, una de su proveedor tradicional (pequeño y fiable pero cuya calidad ha decaído) y otra de un proveedor más grande (un 2% más caro, pero con una calidad ligeramente superior y capaz de servir pedidos de mayor volumen). Otros factores son el sistema de incentivos de la directora de compras, la relación entre los pr...Starting at €8.20
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The Larsen Company (A): A purchasing decision
Velilla, Manuel; Palencia, LuisCase ASN-100-EDecision AnalysisThe Larsen Company is a small furniture manufacturing company in Norway. Its purchasing manager has to decide which one of two offers to accept, one from its traditional supplier (small and reliable but offering declining quality) or another from a larger supplier (2% more expensive, offering slightly higher quality, and able to serve higher volumes). Other factors are the incentive system of the purchasing manager, the relation between the owner...Starting at €8.20
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The Larsen Company (B): What ChatGPT would do
Velilla, Manuel; Palencia, LuisCase ASN-101-EInformation TechnologiesThe Larsen Company (B) case provides the answer that ChatGPT 4.0 gives to the question posed in the Larsen Company (A) case and to some additional prompts.Starting at €5.74
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20