Ivey Business School (Canada)
-
Ryff Inc.: Disrupting Product Placement
Kirk Kristofferson; Ramasastry ChandrasekharCase IVEY-9B20A074-EEntrepreneurship, Marketing, StrategyIn July 2019, the founder and chief executive officer (CEO) of a one-year-old start-up in Los Angeles was reviewing the path forward with the company’s new technology platform. The product helped brand managers insert their brands virtually and in real tiStarting at €8.20
-
Charter Communications: Another Bid for Time Warner Cable
Radha Chaganti; Mayank Jaiswal; Rajeswararao ChagantiCase IVEY-9B19M072-EStrategyIn the summer and fall of 2013, Charter Communications, the fourth-largest cable television company by market share, made multiple bids to acquire Time Warner Cable, the second-largest company, only to be rejected. Then, in late 2013, Time Warner Cable inStarting at €8.20