Ivey Business School (Canada)
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MoviePass: A Netflix for Moviegoers
Lorianne Dueck; Guoliang Frank JiangCase IVEY-9B19M137-EEntrepreneurship, StrategyMoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased andStarting at €8.20