Ivey Business School (Canada)
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Disney: Delivering More Content in More Ways
Mary Kelly; Madeline KellyCase IVEY-9B19M114-EStrategyIn mid-2017, faced with declining viewership and the loss of the associated advertising and affiliate fees from the pay-TV bundle, The Walt Disney Company needed to consider alternative ways to reach and engage viewers. One option was to move away from buStarting at €8.20
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Netflix: Will Content be Enough? (Spanish version)
Mary Kelly; Christopher SwannCase IVEY-W28188StrategyIn 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content lib...Starting at €8.20
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Tristar Hotel Group: Customer Satisfaction and Technology Adoption
Thomas A. Maier; Ken EdwardsCase IVEY-9B20D023-EEntrepreneurship, Service and Operations ManagementKen Edwards, founder and chief executive officer (CEO) of Tristar Hotel Group (Tristar), was reviewing the financial performance for his bustling hotel portfolio. In the spirit of the risk-taking and experimental mindset that Edwards brought to Tristar, aStarting at €8.20
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AMC: Who's Calling The Shots?
Mary Kelly; Christopher SwannCase IVEY-W25811-EEconomics, StrategyIn 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth ...Starting at €8.20