Ivey Business School (Canada)
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La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity
Solon Moreira, Ram Mudambi, Vyas SreenivasCase IVEY-W24682-EStrategyLa Colombe Coffee Roasters was founded in 1994 in Philadelphia, Pennsylvania, with the notion that “America deserves better coffee.” The company provided attractive cafés and an online coffee subscription program to its customers. It supported ethical traStarting at €8.20