Ivey Business School (Canada)
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Brazos Valley Food Bank: Is Equitable Distribution Truly Possible? - Teaching Note
Manoj Vanajakumari; Jon Stauffer; Subodha KumarTeaching Note IVEY-W24198-EService and Operations ManagementTeaching note for product W24197.Starting at €0.00
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Liquid Death: Water Made Metal
Anne Wilson; Kelly Goldsmith; Kaylee TaoCase IVEY-W28658-EMarketing, StrategyFounded in 2017, the canned-water company Liquid Death had raised about US$125 million in venture capital funding and created a strong following within the punk and heavy metal communities. However, the brand was seeking to expand and needed to choose the best growth strategy, which involved deciding which customers to target, whether to develop new products or line extensions, how to continue to use promotions and communications to defend the br...Starting at €8.20
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Brazos Valley Food Bank: Is Equitable Distribution Truly Possible?
Manoj Vanajakumari; Jon Stauffer; Subodha KumarCase IVEY-W24197-EService and Operations ManagementIn 2019, the Brazos Valley Food Bank (BVFB) in Texas increased its distribution and food-storage capacity and was delivering food to food-insecure people in six nearby counties through its partner agencies. While the number of food-insecure people in each of these counties was relatively stable, the food distribution capacities of BVFB’s partner agencies and the food supply fluctuated. As a non-profit organization, BVFB needed to equitably distri...Starting at €8.20