Ivey Business School (Canada)
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GPS-to-GO Takes on Garmin
Donald A. PillittereCase IVEY-9B09A027-EEntrepreneurship, Marketing, StrategyGPS-to-GO is a successful company that has a wealth of brilliant researchers and scientists who have created advanced global positioning systems (GPSs) for complex air-traffic control and logistics systems. Now, the vision of one of the up and coming managers is to use GPS-to-GO's knowledge to dominate the consumer market with premium-priced and feature-rich GPS units. Even though GPS-to-GO is far ahead in terms of GPS technology, the consumer ma...Starting at €8.20
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Kenexa
Joerg Dietz; Chetan JoshiCase IVEY-9B07C004-ELeadership and People ManagementThis case describes the measurement and evaluation of high performance principles of people management in a retail bank by a consulting company. This case serves as a platform for students to deliberate on what is involved in an organization's quest to achieve competitive success through its workforce. A unique strength of the case is that students are asked to quantitatively test their arguments with data provided in an Excel spreadsheet that ac...Starting at €8.20
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HR 500 Plus Scanner — Rapid Commercialization or Bust at Kodak
Donald A. PillittereCase IVEY-9B11M117-EMarketing, StrategyThe HR 500 Plus Scanner case examines how, in 2000, the Eastman Kodak Company confronts a drastic change in technology (from traditional to digital photography) that is eroding revenue and margins by double digits in its core film, paper, and chemical business. Matt Giorgio, the worldwide product manager for film scanners, is being pushed by upper management to extend the life of film to provide cash for the painful and less profitable transition...Starting at €8.20
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Acme Medical Imaging
Donald A. PillittereCase IVEY-9B08D004-EEntrepreneurship, Service and Operations Management, StrategyAfter negotiations with a key supplier for lower prices and quicker turnaround go nowhere, two employees of Acme Medical Imaging realize there's no more low-hanging fruit to pick to keep their project on time and on budget -- no more concessions from external parties, no more superficial, short-term fixes. They have to convince their chief executive officer and the project team to take a hard look at internal processes. From the perspective of Op...Starting at €8.20
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Susan Taylor at Exeter Group
Joerg DietzCase IVEY-W24861-ELeadership and People ManagementA 24-year-old female employee landed her first career job at Exeter Group only a few months after graduating from university. The employee worked as an assistant to the company’s co-founder and chief executive officer. A few months after the employee began her new job, her boss began making work requests that seemed personal and then began making repeated sexual advances, which made the employee feel increasingly uncomfortable. The employee tried...Starting at €8.20