HBSP (USA)
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Steel Street, Teaching Note
Segel, Arthur I; Ginsburgh, Justin; Creo, BenTeaching Note HBS-210034-EFinanceTeaching Note for [210010].Starting at €0.00
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Polanco, una oportunidad en boga
Segel, Arthur I; Creo, BenCase HBS-210S06FinancePara maximizar su eficacia, los casos de color deben imprimirse en color. Roberto Charvel es un joven graduado de MBA de hacer su primera inversión en bienes raíces personales en su natal Ciudad de México. Charvel está planeando comprar y renovar un edificio de apartamentos de nueve unidad. Es el mercado? ¿Debería vender o arrendar las unidades? ¿Cómo debería manejar otras cuestiones como los diseños arquitectónicos, el proceso de construcción, y...Starting at €8.20
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Avery, Jill; Dev, Chekitan S.; Stroock, Laure MougeotCase HBS-518081-EMarketingIn September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio and designing a strategy that would clearly differentiate each brand from the others and a brand architecture system to communicate to consumers how to navigate among them. She wou...Starting at €8.20
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Polanco: A Fashionable Opportunity, Teaching Note
Segel, Arthur I; Creo, BenTeaching Note HBS-209005-EFinanceTeaching Note for [209012].Starting at €0.00
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814078-EEntrepreneurshipStarting at €5.74
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Polanco: A Fashionable Opportunity
Segel, Arthur I; Creo, BenCase HBS-209012-EFinanceTo maximize their effectiveness, color cases should be printed in color. Roberto Charvel is a young MBA graduate making his first personal real estate investment in his native Mexico City. Charvel is planning to purchase and renovate a nine unit apartment building. Is the market good? Should he sell or lease the units? How should he handle other issues like the architectural designs, the construction process, and the legal process? How should he ...Starting at €8.20
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Equity International: The Second Act, Teaching Note
Retsinas, Nicolas P.; Creo, BenTeaching Note HBS-209147-EFinanceTeaching Note for [209110].Starting at €0.00
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Experience! The Finger Lakes: The Groupon Partnership Decision
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814010-EEntrepreneurshipIn 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were considering signing a deal with Groupon, the online coupon firm, to see if a Groupon deal would help the ExperienceFLX bring in new customers. While the prospect of marketing ExperienceFLX'...Starting at €8.20
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Hilton Hotels: Brand DIfferentiation through Customer Relationship Management, Teaching Note
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Teaching Note HBS-809030-EStrategyTeaching Note for [809029].Starting at €0.00