HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Take-Two Interactive Software, Inc., Teaching Note
Gupta, Sunil; Rodriguez, Margaret L.Teaching Note HBS-516070-EMarketingTeaching note for case 511002. In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead Redemption and other T2 games, like the Grand Theft Auto series, were played on consoles and PCs, and relied on retail price points of $30 to $60 to re...Starting at €0.00
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Philips Healthcare: Marketing the HealthSuite Digital Platform
Quelch, John A.; Rodriguez, Margaret L.Case HBS-515052-EMarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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Marketing the HealthSuite Digital Platform (Spanish version)
Quelch, John A.; Rodriguez, Margaret L.Case HBS-519S03MarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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The Evo Project (Spanish version)
Bartlett, Christopher A.; Hall, Brian J.; Bennett, NicoleCase HBS-912S01StrategyIn September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the business units, focusing on GE Transportation as it launches a series of groundbreaking, green products--from the Evolution Locomotive to the Hybrid Locomotive. The growth process t...Starting at €8.20
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Incentives in the NFL (Abridged)
Hall, Brian J.; Wasynczuk, Andrew; Lim, Jonathan P.; del Nido, Sara; Dowd, KatherineCase HBS-909029-ELeadership and People ManagementThis note briefly describes compensation and incentive issues in one of the major US professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap, and then describes incentive issues facing players and their agents.Starting at €8.20
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The Special Master for TARP Executive Compensation
Hall, Brian J.; Chadbourne, Aaron; Kagzi, Vibha; Kelleher, CarenCase HBS-914052-EThis case is about the response of the US government to the excessive compensation of executives following the market collapse of 2008. In particular, the case focuses on the special committee that was formed to oversee and regulate any financial companies that had borrowed money from the US government to stay afloat. The protaganist is Kenneth Feinberg, who is appointed as Special Master for TARP Executive Compensation and who has the challengin...Starting at €8.20
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Incentive Strategy Within Organizations (Spanish version)
Hall, Brian J.Case HBS-914S04Leadership and People ManagementThis case serves as a supplement to any course on incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive design. The case focuses on the principal difficulties in implementing incentive systems, including the trade off between objective and subjective performance metrics, how to design ...Starting at €8.20
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Al Dunlap at Sunbeam (Spanish version)
Hall, Brian J.; Khurana, Rakesh; Madigan, CarleenCase HBS-803S18Strategyhis rejection of the multiple stakeholder view of corporate governance, his aggressive managerial style, his shaky relations with the media, and his high level of pay. The case describes Dunlap's compensation package at Sunbeam and addresses the issue of how U.S. companies compensate "superstar" CEO's.Starting at €8.20