HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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La escasez de agua y la inversión inmobiliaria en la Ciudad de México
Macomber, John D.; Garcia-Cuellar, Regina; James, Griffin H.Case HBS-211S07FinancePara maximizar su eficacia, los casos de color deben imprimirse en color. Una característica comercial de la empresa evalúa los riesgos de agua incluyendo la capacidad del gobierno a un recurso, la exposición de funcionamiento de la empresa y la mitigación, y si hay que desplazarse a causa del riesgo de agua. Un gestor de fondos de bienes raíces evalúa las perspectivas de inversión en la Ciudad de México en el contexto de una importante crisis de...Starting at €8.20
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Take-Two Interactive Software, Inc., Teaching Note
Gupta, Sunil; Rodriguez, Margaret L.Teaching Note HBS-516070-EMarketingTeaching note for case 511002. In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead Redemption and other T2 games, like the Grand Theft Auto series, were played on consoles and PCs, and relied on retail price points of $30 to $60 to re...Starting at €0.00
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Philips Healthcare: Marketing the HealthSuite Digital Platform
Quelch, John A.; Rodriguez, Margaret L.Case HBS-515052-EMarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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Banorte and the Capital Call Facility: Infrastructure Finance in Mexico
Macomber, John D.; Larangeira, Carla; Miguel, FernandaCase HBS-219049-EFinanceAs a result of Mexico's pension industry deregulation, pension funds were able to invest in energy and infrastructure projects through a variety of financial instruments, particularly through Capital Development Certificates (CKDs), an asset class that served as a vehicle for investing in unlisted companies. By the end of 2017, pension funds had invested more than $16 billion in infrastructure, with CKDs as the primary investment vehicle for this...Starting at €8.20
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CityCenter (C): Turmoil and Choices
Macomber, John D.Case HBS-210066-EFinance"CityCenter (C)" follows the (A) and (B) cases chronologically. The (C) case explores the decisions facing MGM MIRAGE following a lawsuit by partner Dubai World and suspension of Dubai World's cash contributions to the project in early 2009. Issues include the discussion of activity by secured lenders and other involved financial actors, like Carl Icahn and James Packer, as well as MGM MIRAGE major stockholder Kirk Kerkorian. The firm considers v...Starting at €5.74
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Mexico City Water Shortage
Macomber, John D.; Garcia-Cuellar, Regina; James, Griffin H.; Nellemann, FrederikCase HBS-212044-EFinanceTo maximize their effectiveness, color cases should be printed in color. In this case, a property company, a water privatizer, and municipal engineers explore the causes of and solutions to a severe water shortage in Mexico City, a great global capital. The protagonist is a real estate investor doing due diligence on the magnitude of the crisis, the impact on the firm's operations, and the likelihood of resolution. Due diligence includes intervie...Starting at €8.20
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Marketing the HealthSuite Digital Platform (Spanish version)
Quelch, John A.; Rodriguez, Margaret L.Case HBS-519S03MarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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Edward Lundberg and the Rockville Building: Energy Efficiency Finance in Commercial Real Estate
Macomber, John D.; Nellemann, FrederikCase HBS-212067-EFinanceA commercial landlord analyzes options for funding and accomplishing energy efficiency retrofit. The situation is complicated by lease terms and uncertain effectiveness of the intervention. Students must grapple with obstacles including changing energy prices, variations in energy needed in different climate scenarios, issues in net and gross lease responsibilities, and issues in finding adequate cash flow and security to satisfy a range of possi...Starting at €8.20
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Edward Lundberg and the Rockville Building: Energy Efficiency Finance in Commercial Real Estate, Teaching Note
Macomber, John D.; Nellemann, FrederikTeaching Note HBS-212076-EFinanceTeaching Note for 212076.Starting at €0.00