IESE (España)
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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<i>Flexiguridad</i> para dinamizar el empleo
Wilthagen, TonArticle ART-2047EconomicsUno de los problemas más acuciantes de los Gobiernos europeos es la elevada tasa de desempleo. Al mismo tiempo, a las empresas les cuesta cada vez más encontrar profesionales experimentados y cualificados que les puedan ayudar a competir en un entorno de negocio global. El modelo de empleo creativo y colaborativo conocido como flexiguridad ofrece una solución a ambos problemas. ¿Cómo? Apostando por modalidades de trabajo flexibles y progra...Starting at €8.20
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Flexicurity: Riding Into the Future
Wilthagen, TonArticle ART-2047-EEconomicsOne of the most urgent problems confronting European governments today is high unemployment. At the same time, global companies are finding it harder to find experienced and qualified professionals who can help them compete in a global business environment. The creative and collaborative approach to employment known as flexicurity seemingly offers a solution to both these problems by emphasizing flexible work arrangements and comprehensive lifelo...Starting at €8.20