IESE (España)
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Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165Innovation and Change, Service and Operations ManagementAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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The Windham Family (A): Family Tradition
Batt, Robert; Liechtenstein, HeinrichCase F-897-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Starting at €8.20
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The Windham Family (B)
Batt, Robert; Liechtenstein, HeinrichCase F-898-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Starting at €5.74
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The Montague Family (B)
Batt, Robert; Liechtenstein, HeinrichCase F-877-EEntrepreneurship, Innovation and Change, Leadership and People ManagementSerena was woken up by her father's return from his morning jog. She looks younger than her age and, at 1.68 m tall, suffers from anorexia nervosa, with a threshold of 48 kg. She often feels heavy and ugly, doesn't want to eat, and walks to her internship at Vogue to burn calories. When his parents are away, David is likely to sleep until after midday. On this particular day, his afternoon is spent recovering from a hangover, going over his hazy ...Starting at €5.74
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The Montague Family (A)
Batt, Robert; Liechtenstein, HeinrichCase F-876-EEntrepreneurship, Innovation and Change, Leadership and People ManagementThe Montague family lives in a former aristocratic and fully-restored luxury residence with an indoor pool, gym and staff quarters on London's most exclusive street. They have a low-key approach to wealth - no fast cars or private jets - though they've built up a fine collection of 20th century paintings and sculpture through their charitable foundation. The Montagues have tried to instill in their children a thoughtful and humble ethos about the...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-PPInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20