Ivey Business School (Canada)
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Elon Musk: In Need of Responsible Human Resource Management Practices At Twitter
Arpita Agnihotri, Saurabh BhattacharyaCase IVEY-W32382-ELeadership and People ManagementBy early November 2022, Elon Musk, the new owner of the social media platform Twitter, had fired approximately 75 per cent of the company’s workforce. The decision regarding which employees to dismiss was based both on low performance criteria and unwillingness to commit to a new demanding corporate culture. Twitter had mainly incurred losses since its launch in 2006. Musk acquired the company after several glitches in the purchase agreement rega...Starting at €8.20
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IKEA: Becoming a Circular Business
Matthew Wilson; Kerstin HeilgenbergCase IVEY-W27342-EService and Operations Management, StrategyGlobal furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make...Starting at €8.20
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Peloton: In Need of Product Recall
Arpita Agnihotri, Saurabh BhattacharyaCase IVEY-W25392-EEconomics, MarketingOn April 17, 2021, the United States Consumer Product Safety Commission (CPSC) released an “urgent” warning to consumers regarding the Peloton Tread+ after thirty-nine incidents had been reported related to the treadmill in which children and pets were inStarting at €8.20