IESE (España)
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The British Parbaked Bread Ltd.
Ormazabal, Gaizka; Soler, EdiCase C-782-EAccounting and ControlFounded in 2010 by its current CEO, Alisha Balasubramanian, The British Parbaked Bread Ltd. (BPB) manufactured parbaked bread in the United Kingdom. Since the start of its operations, BPB had experienced spectacular growth. In the fiscal year 2013 the firm's sales were £13 million. Prompted by the company's rapid growth, Alisha and Li Yan Chen - the firm's CFO - had decided to implement a new information system to measure BPB's performance on a m...Starting at €8.20
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The British Parbaked Bread Ltd.
Ormazabal, Gaizka; Soler, EdiCase C-782Accounting and ControlFundada en 2010 por su actual directora general, Alisha Balasubramanian, The British Parbaked Bread (BPB) fabricaba pan precocido en el Reino Unido. Desde el inicio de sus operaciones, BPB había experimentado un crecimiento espectacular. En el año fiscal 2013 las ventas de la compañía fueron de 13 millones de libras. Debido al rápido crecimiento de la empresa, Alisha y Li Yan Chen -la directora financiera- habían decidido implementar un nuevo sis...Starting at €8.20
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCase C-784-EAccounting and Control, EntrepreneurshipSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Starting at €8.20
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Salers Dairy Products
Soler, Edi; Esteves, Joel; Ormazabal, GaizkaCase C-781-EAccounting and Control"We could revisit the cream issue but I'm not sure it's worth the trouble. The Spaniards will never accept the deal?" Manuel Da Silva, sales manager of the Portuguese division of Salers Dairy Products, said these words at a meeting held in January 2013 at the factory in Fundão, a beautiful town located in eastern Portugal. That morning, Paulo Moreira (the CEO of the Portuguese division) and the rest of the Fundão factory's top management team wer...Starting at €8.20
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Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCase ASN-103-EDecision Analysis, Innovation and Change, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Starting at €8.20
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Plug Power, Inc. (A)
Vera, Juan; López Cardenete, Juan LuisCase SM-1715-EInnovation and ChangePlug Power illustrates the potential for innovation in business models. The company takes advantage, at a very early stage, of the emergence of hydrogen as an essential emerging vector in the energy transition to a decarbonized society. Green hydrogen is emerging as the fuel and raw material that will make decarbonization viable when, for technological or competitive reasons, electrification isn't possible in end uses (transportation, industry an...Starting at €8.20
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Plug Power, Inc. - Nota del instructor
Vera, Juan; López Cardenete, Juan LuisTeaching Note SMT-140Innovation and ChangePlug Power pone de manifiesto el potencial de la innovación en los modelos de negocio. Aprovecha, en una etapa muy temprana, la eclosión del hidrógeno como vector emergente imprescindible de la Transición Energética hacia una sociedad descarbonizada. El hidrógeno verde se perfila como el combustible y la materia prima que haga viable la descarbonización allá donde, por razones tecnológicas o de competitividad, no sea posible la electrificación de...Starting at €0.00