IESE (España)
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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCase DPO-246-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Starting at €8.20
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Verizon Reimagines Corporate Real Estate
Lehr, Josh; Amigó, Pau; Prats, Mª JuliaCase E-191-EDecision Analysis, Entrepreneurship, Innovation and ChangeIn late October 2015 James Tousignant, Director of Transactions and Real Estate Development for Verizon Global Real Estate, was sitting in his office at Verizon's headquarters in Basking Ridge, NJ' a sprawling 1.4 MM square foot megaplex of 80's construction. The compound was made up of nine building wings and a central core to serve food to over 5,000 employees each day. As he looked out his office window he pondered what he should do. Verizon h...Starting at €8.20