ESE (Chile)
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Airbus International: North American International Business Strategy Teaching Note
Elena Epps, Ivan Diaz-Molina, David Sorich, Ryan Townsend, Ann Marie White; Qiuping ZhangTeaching Note ESE-ES-NT-C-ES-17-259-EStrategyIt was the beginning of February of 2007 and the weather was mild in Toulouse, France. Louis Gallois, the CEO of EADS (the manufacturer of the Airbus family of planes), was preparing his presentation to the Board for the scheduled meeting in a couple of weeks. The two major questions that puzzled Gallois were, one, what was the pressure from their North American customers for local responsiveness and, two, how was Airbus best to go about meeting ...Starting at €0.00