Ivey Business School (Canada)
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Chinese Children Adoption International: Maintaining Sustainable Development of Non-Profit Agency
Peng Jiang; Shanshan Cao; Hong ZhangCase IVEY-9B19M074-EStrategyUS-based Chinese Children Adoption International (CCAI), founded in 1992, was the world's largest agency dedicated to providing adoption services to abandoned children living in Chinese social welfare institutions. By 2017, CCAI had found permanent homesStarting at €8.20
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20