Ivey Business School (Canada)
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Broadway through Covid-19: Can the Show Go On
Kyle Maclean; Jessica RossCase IVEY-9B20E018-EDecision AnalysisIn April 2020, amid the global pandemic resulting from the spread of Covid-19, the president of the Broadway League, which represented theatre owners, producers, presenters, and general managers for Broadway and across North America, faced a challenge. OnStarting at €8.20
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Asian Grill: Finding the Optimal Table Mix
Kyle Maclean; Srinivas KrishnamoorthyCase IVEY-9B17E001-ECorporate GovernanceIn early December 2016, the owner of the Asian Grill restaurant in Henderson, Nevada, noticed that the restaurant had busy nights where customers left due to long wait times, yet there were empty seats due to small groups occupying large tables. She had a proposed new table layout before her and had to evaluate whether this would allow the restaurant to seat more customers on her busiest nights (Thursday to Saturday), or whether a different table...Starting at €8.20
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Starbucks Corporation: A Bittersweet Reputation Recovery
Mary Weil; Christine YanCase IVEY-9B20M172-EStrategyIn April 2018, following an in-store incident in Philadelphia that resulted in the unwarranted arrests of two Black men, Starbucks Corporation (Starbucks) faced a severe public relations crisis. A video of the incident, posted on Twitter, quickly generateStarting at €8.20
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American Idiot: The Value of Billie Joe Armstrong
Kyle MacleanCase IVEY-9B17E013-ECorporate GovernanceIn October 2010, Ira Pittelman, lead producer of the Broadway musical American Idiot, had to evaluate one week's grosses from when star musician, Billie Joe Armstrong, was put into the show in New York City. The rock star had been enthusiastic about filling in for an actor in the musical based on an album by his band, Green Day. Audiences had also been enthusiastic, and revenues for the play were up. The producer had to determine whether Armstron...Starting at €8.20
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The Best Hitter in Baseball
Kyle MacleanCase IVEY-9B18E015-EDecision AnalysisIn 2017, a sports journalist based in Houston, Texas was confused about his editor’s latest idea. His editor had emailed him the night before proposing an article on the best (and worst) Major League Baseball hitters of all time. The first step was to provide a list of the players that would be profiled. This meant finding the 10 best (and worst) batters. However, after ranking the players, could he quantify the probability that he ranked them in...Starting at €8.20
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The Cascade on Broadway
Srinivas Krishnamoorthy; Kyle MacleanCase IVEY-9B13E031-ECorporate GovernanceIn 2009, the owner of a Broadway theatre has to figure out whether to switch to a new show or continue with the current one, which is not generating the revenue expected. He already has a new show booked to begin in five weeks; each new show requires a week of set-up time during which its producers pay rent to the theatre but there are no ticket sales. Is it worth closing the current show and replacing it with an unknown show for a very limited r...Starting at €8.20