Ivey Business School (Canada)
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Digital Transformation at GE: What Went Wrong
Robert D. Austin; Genevieve PelowCase IVEY-9B19M110-EStrategyAs recently as 2017, General Electric (GE) had been touted as an example of how established companies could pre-emptively transform their businesses digitally, without waiting to be forced to do so by their competition. But in 2018, the wheels appeared to fall off GE's transformation, amid a crisis that included leadership changes, dividend cuts, credit downgrades, and a stock price crash. The company announced that it would sell GE Digital, the ...Starting at €8.20