Ivey Business School (Canada)
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General Motors: Supplier Selection for Innovation
Tingting Yan; Hubert Pun; Melissa Srock; James Preslar; Kate Plegue; Jilianna MeldrumCase IVEY-9B17D006-EService and Operations Management, StrategyIn February 2017, a purchasing manager for General Motors Company (GM) needed to come up with a sourcing proposal to source e-boost modules, which were required to support the enhanced 2020 Chevrolet Bolt Electric Vehicle and the new 2020 Chevrolet Bolt AStarting at €8.20
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General Motors: “Electrification” Capacity Constraints
Tingting Yan; Hubert Pun; Melissa Srock; James Preslar; Kate Plegue; Jillanna MeldrumCase IVEY-9B20D007-EService and Operations Management, StrategyIn mid-2018, a supply constraint analyst at General Motors (GM) was working on two electric vehicles: the Chevrolet Bolt EV for the US market and a similar Buick model to be marketed in China. GM had chosen to work with only one supplier for the vehicles’Starting at €8.20
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Netflix Inc.: The Second Act - Moving into Streaming
Sayan Chatterjee; Wayne Barry; Alexander HopkinsCase IVEY-9B16M080-EEntrepreneurship, Marketing, StrategyIn late 2011, Netflix was migrating from its highly successful business model of delivering DVDs by mail to streaming movies and other media content directly to subscribers' televisions. To be profitable, Netflix decided to charge more for receiving DVDs by mail—a service that its existing customers had come to expect as a minor add-on to their original subscription arrangement. This charge led to a huge backlash: subscribers defected and Netflix...Starting at €8.20
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Netflix Inc.: Proving the Skeptics Wrong
Sayan Chatterjee; Wayne Barry; Alexander HopkinsCase IVEY-9B16M081-EEntrepreneurship, Marketing, StrategyNetflix, a subscription-based movie and television show rental service, offered content to subscribers either via DVDs delivered by mail, or through Internet-based streaming. After splitting the two services, the company lost subscribers, and its stock price plummeted. Most observers were skeptical that Netflix could maintain its profit margins, given the increased cost of acquiring streamable content. However, Netflix not only reduced its cost p...Starting at €8.20
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General Motors: Full-Size Truck Seat Supply Chain
Hubert Pun; Tingting Yan; Hamid Elahi; Lori Sisk; Kate Plegue; Brandon LeAnnais; James Preslar; Alan Domzalski; Jay Glanton; George Smith II; Hajar AlwahabiCase IVEY-W28586-EStrategyIn July 2018, Amir Bell was heading the Operational Excellence (OpEx) team for the Light Duty Pickup Truck Seat Cost Reduction program at General Motors (GM). GM had decided to launch the new full-size truck program in 2019 at assembly plants in Fort Wayne, Indiana, and Silao, Mexico. To increase profits, GM sought to decrease costs in the manufacturing process. At the time, GM enjoyed a long-term tier-1 supplier relationship with Skübi Automotiv...Starting at €8.20