Ivey Business School (Canada)
-
The Home Depot Inc.: A Digital Transformation for Customer Experience
Jeffery Elsworth; Keith Ferguson; Ahmet Kirca; Jason Miller; Hakan Yildiz; Judith Whipple; Jeffrey Beck; Gerry McNamaraCase IVEY-9B20M095-EStrategyCraig Menear, chief executive officer of The Home Depot Inc. (Home Depot), recognized the need to be responsive to the changing retail landscape and changes in customer preferences. Customers were increasingly expecting to shop online and in-store interchStarting at €8.20
-
Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
Gloria Barczak; Susan Montgomery; David T.A. WesleyCase IVEY-9B13A009-EMarketingIn 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.Starting at €8.20
-
Flytenow, Inc.: Regulatory Challenges in the Sharing Economy
David T.A. Wesley; Susan MontgomeryCase IVEY-9B19M011-EEntrepreneurship, StrategyThe founders of Flytenow, Inc. (Flytenow), a tech start-up dubbed the "Uber of the skies," faced a crisis when the U.S. Federal Aviation Administration determined that Flytenow's customers, namely private pilots, would be violating "holding out" regulations if they used the service. Flytenow had just completed a three-month mentorship program at Y Combinator, the most prestigious Silicon Valley-based new venture accelerator, which had already hel...Starting at €8.20