Ivey Business School (Canada)
-
Dropbox: A Digital Firm’s Journey Abroad
Noman Ahmed Shaheer Siddiqui; Mirea Woo; Max Stallkamp; Sali Li; Liang ChenCase IVEY-9B21M066-EStrategySeattle-based Dropbox Inc. (Dropbox) was a leading provider of cloud storage and online collaboration tools. The company had successfully grown a global user base by combining digital channels (user-driven viral growth) with investments in physical assets (offices and infrastructure) overseas. However, in 2020, when the COVID-19 pandemic forced individuals and organizations worldwide to work remotely and created an unprecedented growth opportunit...Starting at €8.20
-
Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
Gloria Barczak; Susan Montgomery; David T.A. WesleyCase IVEY-9B13A009-EMarketingIn 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.Starting at €8.20
-
Flytenow, Inc.: Regulatory Challenges in the Sharing Economy
David T.A. Wesley; Susan MontgomeryCase IVEY-9B19M011-EEntrepreneurship, StrategyThe founders of Flytenow, Inc. (Flytenow), a tech start-up dubbed the "Uber of the skies," faced a crisis when the U.S. Federal Aviation Administration determined that Flytenow's customers, namely private pilots, would be violating "holding out" regulations if they used the service. Flytenow had just completed a three-month mentorship program at Y Combinator, the most prestigious Silicon Valley-based new venture accelerator, which had already hel...Starting at €8.20