Default Category
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Nashton Partners and its Search Fund Process, Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-218120-EFinanceTeaching note for case 212006.Starting at €0.00
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Greg Mazur and the Purchase of Great Eastern Premium Pet Foods, Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-218122-EEntrepreneurshipTeaching note for case 211085.Starting at €0.00
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ALAC International, Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-218131-EFinanceTeaching note for case 211065.Starting at €0.00
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Gemini Investors, Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-219002-EFinanceTeaching note for case 211066.Starting at €0.00
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MC Tool, Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-219004-EFinanceTeaching note for 213013 and 219718.Starting at €0.00
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00