IESE (España)
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Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165Innovation and Change, Service and Operations ManagementAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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Money and Capital Markets in a Global Financial System
Ortega A.; Sagol M.; Soley, JorgeTechnical Note FN-319-EFinanceThis note outlines the activities of the monetary and capital markets, in relation to both public and private issuances. It then goes on to analyze, in detail, the workings of both primary and secondary monetary and capital markets.Starting at €8.20
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Los mercados monetarios y de capitales en un sistema financiero global
Ortega A.; Sagol M.; Soley, JorgeTechnical Note FN-319FinanceEstudia los distintos activos de los mercados monetarios y de capitales. Tanto los referentes a la deuda pública como a la propia de emisiones públicas y privadas. Una vez enumerados estos medios, se analiza en profundidad el funcionamiento de los mercados monetarios y de capitales. Se describen las características de la central de anotaciones en cuenta del Banco de España, así como de los miembros de las entidades que tienen acceso a dicha centr...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-PPInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20