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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCase HBS-609016-EStrategyDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Starting at €8.20
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The Black List, Teaching Plan
McGee, Henry W.; McAra, SarahTeaching Note HBS-317087-EEntrepreneurshipTeaching plan supplement to 317027.Starting at €0.00
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Winning (and Losing) the Olympics: Boston 2024 (A)
Fubini, David G.; Bernstein, Ethan S.; Saadine, Mark; McAra, Sarah; Barnett, JamesCase HBS-418024-ELeadership and People ManagementTwo leadership groups from Boston 2024 negotiate with government bodies, community leaders, and olympic officials in an effort to bring the 2024 Olympics to Boston.Starting at €8.20
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Differences at Work: Ben (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-408012-ELeadership and People ManagementIn Differences at Work: Ben (A) HBS Case No. 9-408-012 one of Ben's professional colleagues unexpectedly makes an anti-Semitic remark during a casual conversation. What should Ben do?Starting at €8.20
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Bajo la conducción de Weldon: retiros de productos de Johnson & Johnson del mercado de 2009 a 2010
Rose, Clayton; Sucher, Sandra J.; Gordon, Rachel; Preble, MatthewCase HBS-317S05Knowledge and CommunicationEn octubre de 2010, Johnson & Johnson (J & J) fue incapaz de liberarse de una crisis a largo retiro años que se había sometido a la empresa a las críticas del Congreso y los reguladores, dio lugar a la renuncia de uno de los oficiales de más alto rango de la firma, y cientos de costos de millones de dólares de pérdidas de ventas de J & J marcas. Este caso examina la serie de retiros, y los cambios estratégicos y culturales a la empresa que pued...Starting at €8.20
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The Black List
McGee, Henry W.; McAra, SarahCase HBS-317027-EEntrepreneurshipFranklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood's most successful films, from "Slumdog Millionaire" to "Spotlight," it became widely respected and highly anticipated throughout the industry. In 2012, Leonard uses the momentum to bring The Black List online as a database where unproduced s...Starting at €8.20
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On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010
Rose, Clayton; Sucher, Sandra J.; Gordon, Rachel; Preble, MatthewCase HBS-311029-EIn October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of millions of dollars from lost sales of J&J brands. This case examines the series of recalls, and the strategic and cultural changes at the company that may have led to the recalls. ...Starting at €8.20
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The $70K CEO at Gravity Payments
Weiss, Mitchell B.; Norton, Michael I.; Norris, Michael; McAra, SarahCase HBS-816010-ELeadership and People ManagementIn 2015, Gravity Payments CEO Dan Price took a massive pay cut to raise the minimum wage at his company to $70,000 annually. In the wake of a national discussion of wage equality, he was met with cheers and jeers. The company hoped that the buzz from the unorthodox move would generate enough new business to cover the increasing costs of compensation. Did Price make the right move? Would Gravity thrive or even survive?Starting at €8.20