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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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Pyramyd Air: Looking through the Scope of Values
Chris Laszlo; Katherine GullettCase IVEY-9B13C038-ELeadership and People ManagementPyramyd Air, a small and growing online airgun retailer serving the shooting community, wants to broaden its sustainability practices from its current internal initiatives in order to communicate an even stronger value proposition: sustainability isn’t just about recycling and efficiency, it is about a thriving environment leading to more engaged employees and more loyal premium customers. Though the airgun industry is not by its nature built on ...Starting at €8.20
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Bridj and the Business of Urban Mobility (B): A New Model in Kansas City
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-317047-EIn late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the company. George continued to engage with key stakeholders, and had decided to work in partnerships with Kansas City and Ford to expand Bridj's reach to the midwest. This B case on Brid...Starting at €5.74
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Verizon 2018, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-319031-ETeaching note for case 318114.Starting at €0.00
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Centric Consulting Cleveland: Staying True to Core Values
Katherine Gullett; Chris Laszlo; Honghui LiuCase IVEY-9B18C033-ELeadership and People ManagementCentric Cleveland was a business unit of Centric Consulting, a full-service management consulting and technology solutions firm. The firm had been founded with the intention of being different from other consulting firms with regard to building internal and external relationships, developing and supporting employees, adjusting for work-life balance, and being devoted to community service. But in 2015, Centric Cleveland was experiencing rapid grow...Starting at €8.20
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Storehouse Tea: Cultivating Options for Growth
Chris Laszlo; Katherine Gullett; Stephanie HagenCase IVEY-9B18M202-EEntrepreneurship, StrategyIn January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product ext...Starting at €8.20
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Haier in the U.S.: Transforming GE Appliances, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-319093-EEntrepreneurshipTeaching note for case 319044.Starting at €0.00
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Calvert Investments: Environmental, Social, and Governance Sustainability
Chantal van Esch; Chris Laszlo; Katherine Gullett; Ben Cooper; Jingya ZouCase IVEY-9B17M017-EStrategyIn 2014, the chief executive officer (CEO) of Calvert Investments (Calvert) found herself at a crossroads. Under her stewardship, Calvert had become one of the world’s leading investment management firms, specialized in using sustainability as a platform to create value for investors. After having been recruited to the position from Wall Street, the CEO had enthusiastically embraced and encouraged Calvert’s unique positioning for 17 years. The id...Starting at €8.20
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MobilityWorks: Faster, Higher, Stronger
Chris Laszlo; Katherine Gullett; Manish GuptaCase IVEY-9B18M045-EEntrepreneurship, StrategyIn 2015, MobilityWorks, the largest mobility dealership and reformer of wheelchair accessible vehicles (WAVs) in the United States, found itself unable to cater to a large enough fraction of the population with limited mobility. With the baby boomers starting to retire, the gap was widening at a pace much faster than the growth of the WAV industry. How could MobilityWorks re-work its business strategy in order to grow across different market segm...Starting at €8.20
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City Year at 30: Toward Long-Term Impact, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-319040-EThis teaching note assists in the classroom instruction of the Harvard Business School case City Year at 30: Toward Long-Term Impact. It offers to instructors a case summary and analysis, along with student preparation questions and a guide for classroom discussion of the case. The teaching note helps explain teaching objectives of the case, including lessons on how to manage the growth and evolution of not-for-profit social enterprises, and how ...Starting at €0.00