IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Dismol: Bank Financing for Small Companies (A)
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-788-EFinanceDistributor of food and drinks in a provincial area of Brazil in 2002. Big growth in sales and fixed assets that requires big financing. Analysis of how the bank will evalutate the company in order to give a loan. Specifics of the financing, risks and economics of Brazil, for small companies.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Novocabos: Gestión del fondo de maniobra
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942FinanceNovocabos es la filial brasileña de una multinacional en sector de componentes de automóvil. Sector extremadamente competitivo. Durante los años de boom económico (2006-2013) las ventas crecieron hasta 100 millones de reales. Novocabos hizo fuertes inversiones en capex y además recompró parte de las acciones al antiguo propietario. En 2014-2016 la crisis económica golpeó duramente el sector y puso a Novocabos en problemas financieros, a los que h...Starting at €8.20
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Novocabos: Management of Working Capital
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942-EFinanceNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Starting at €8.20
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Novocabos: Management of Working Capital (Portuguese Version, Portugal)
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942-PPFinanceNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Starting at €8.20
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Novocabos: Management of Working Capital (Portuguese Version, Brazil)
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942-PBFinanceNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Starting at €8.20