IESE (España)
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Hella: Industry 4.0 in China
Sachon, Marc; Karrer, ChristophCase P-1163-EInnovation and Change, Service and Operations ManagementHELLA, one of the world's leading suppliers to the automotive industry, collaborated with leading car manufacturers and played a major role in lighting technologies, one of its core strengths. In addition to Europe, the Asia-Pacific region, a key market, was growing steadily. However, HELLA now faced a serious problem: the black market for spare parts. The suspicion had arisen that HELLA injection molding tools were not only used for in-house pro...Starting at €8.20
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Hella: la industria 4.0 en China
Sachon, Marc; Karrer, ChristophCase P-1163Innovation and Change, Service and Operations ManagementHELLA, uno de los principales proveedores de la industria del automóvil a nivel mundial, colaboraba con los principales fabricantes de automóviles y estaba presente en la mayor parte de las tecnologías de iluminación, uno de sus puntos fuertes. Además de Europa, la región Asia-Pacífico era un mercado clave y presentaba un crecimiento constante. Sin embargo, ahora se enfrentaba a un problema serio: el mercado negro de recambios. Había surgido la ...Starting at €8.20
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Hurricane Sandy: Supply, Demand and Appropriate Responses to the Gas Shortage
Olsen, Morten; McBride, EmilyCase ECON-420-EEconomicsThe Hurricane Sandy case focuses on understanding how markets work, supply and demand, market equilibrium and the role of prices as a coordination mechanism. To this end, we use the aftermath of the hurricane that hit New York and New Jersey in 2012, and in particular the gas shortages that caused long lines and frayed tempers. Hurricane Sandy interrupted gas supplies, resulting in many stations around the city shutting down when their supply ran...Starting at €8.20