HBSP (USA)
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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America Online, Inc. (Spanish Version)
Palepu, Krishna G.; Hutton, Amy P.Case HBS-102S02Accounting and Control(AOL) precio de las acciones de America Online se ha disparado casi 2.000% desde su salida a bolsa. Sin embargo, existe un desacuerdo considerable entre los analistas respecto a las perspectivas de futuro de AOL. Aunque muchos analistas son optimistas sobre la acción, los vendedores en corto se han vendido alrededor de 7 millones de acciones.Starting at €8.20
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Ackman versus the Board (Spanish version)
Palepu, Krishna G.; Srinivasan, Suraj; Weber, JamesCase HBS-112S08Accounting and ControlAfter 15 years of great performance, Target's faltering performance during an economic downturn led an activist shareholder to initiate a proxy fight. Target Corporation, the second-largest discount store retailer in the U.S., had competed successfully against industry leader Walmart for years by promoting an upscale discount shopping experience in comparison to Walmart's focus on low prices. This strategy worked well for Target in good economic ...Starting at €8.20
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Alibaba se vuelve una empresa pública (B)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-116S12Accounting and ControlActualización sobre evolución de la acción de Alibaba Group y eventos relacionados en el año siguiente su reunión de septiembre 2014 IPO.Starting at €5.74
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Alibaba Goes Public (A)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-115029-EAccounting and ControlIn 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rigStarting at €8.20
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Alibaba Goes Public (A), Teaching Note
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.Teaching Note HBS-116034-EAccounting and ControlTeaching note for case 115029.Starting at €0.00
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Preserving Trust at Care.com (B)
Palepu, Krishna G.; Kelley, JuliaCase HBS-120012-EAccounting and ControlCare.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a 2,900-word investigative piece detailing potential trust and safety concerns of customers of Care.com. The success of Care.com's business model required individuals to trust the pl...Starting at €5.74
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Preserving Trust at Care.com (A) and (B), Teaching Note
Palepu, Krishna G.Teaching Note HBS-120107-EAccounting and ControlTeaching Note for the purpose of aiding classroom instructors in the use of "Preserving Trust at Care.com (A)," HBS No. 120-011 and "Preserving Trust at Care.com (B), "HBS No. 120-012.Starting at €0.00
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HubSpot and Motion AI: Chatbot-Enabled CRM, Teaching Note
Avery, Jill; Steenburgh, ThomasTeaching Note HBS-520100-EMarketingTeaching note for case 518067.Starting at €0.00