IESE (España)
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Netflix: from DVD-by-mail to streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84-EInformation Technologies, Innovation and Change, Service and Operations ManagementSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Starting at €8.20
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crowdSPRING: "Design the Future" Competition
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180-EInformation TechnologiesThe co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There was, however, a non-trivial decision that Kimbarovsky and Samson needed to make. LG Electronics, ...Starting at €8.20
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Transforming Government Through Holacracy
Wong Ellinger, Eleunthia; Gregory, Robert Wayne; Káganer, EvgenyCase SI-205-EInformation TechnologiesCompanies are experimenting with novel forms of organization that distribute power to all workers and decrease or remove the role entirely of the traditional manager. These radical transformations in organization are attempted in order to recruit and retain skilled workers as well as innovate in products and services, Holacracy is one such system and is used by more than 1,000 companies across the world, including mid-size to large companies in t...Starting at €8.20
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Netflix: Leading With a Unique Corporate Culture
Lee, Yih-Teen; Sastre Boquet, IsaacCase DPO-810-EInnovation and Change, Leadership and People ManagementDespite its disruptive peculiarities --no formal expenses or vacation policies, constant publicly visible feedback throughout the organization, and exacting performance targets-- Netflix's culture, throughout the 2000s and 2010s, yielded impressive results. Indeed, during this period, Netflix successfully anticipated, even pioneered, many of the disruptions impacting the media industry. What began as a movie rental service of physical media like ...Starting at €8.20
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacTeaching Note SMT-144-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €0.00
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Transforming Government Through Holacracy - Teaching Note
Wong Ellinger, Eleunthia; Gregory, Robert Wayne; Káganer, EvgenyTeaching Note SIT-23-EInformation TechnologiesCompanies are experimenting with novel forms of organization that distribute power to all workers and decrease or remove the role entirely of the traditional manager. These radical transformations in organization are attempted in order to recruit and retain skilled workers as well as innovate in products and services, Holacracy is one such system and is used by more than 1,000 companies across the world, including mid-size to large companies in t...Starting at €0.00
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Amazon.com, Inc: The AI Transformation
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724-EInformation Technologies, Innovation and Change, Leadership and People Management, StrategyThis case describes the development and application of AI at Amazon. This case has been used to discuss in class the wide range of AI applications at Amazon, the competitive effects of those AI applications, the process to develop those AI applications, and the current state of Amazon organization.Starting at €8.20