IESE (España)
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Salomon Brothers (B)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-150-EBusiness Ethics and Corporate Social ResponsibilityPaul Mozer informs his supervisor, John Meriwether, about the US Treasury's letter to Mercury Asset Management, and the events that precipitated it. The decision is now Meriwether's. Should he in turn bring the problem to his superiors and the legal compliance department, a path that might result in Mozer's dismissal, harsh penalties for the firm and the loss of his traders' confidence? Or, given the SEC's stated intention of dropping the matter...Starting at €5.74
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Salomon Brothers (C)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-151-EBusiness Ethics and Corporate Social ResponsibilityJohn Meriwether reports Mozer's actions to Salomon's President, Thomas Strauss, chief legal compliance officer, Donald Feuerstein, and CEO, John Gutfreund. On Feuerstein's recommendation, a decision is made to report the incident to the federal authorities. But, who will report the incident, how and to whom, the Federal Reserve Board or the more hostile Treasury Department? No plan for implementation of the decision is formulated.Starting at €5.74
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Salomon Brothers (A)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-146-EBusiness Ethics and Corporate Social ResponsibilityThis case involves the personal decision of Wall Street government bond trader, Paul Mozer, whether or not to report a gray-area transaction he has made to his superior, John Meriwether. The stakes are very high, but the indiscretion is murky and the chances of the firm's being sanctioned for it are virtually nil.Starting at €8.20
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The Promotion Decision
Almandoz, John; Samila, SampsaCase DPO-776-EInformation Technologies, Leadership and People Management, StrategyThis is a choice to fill a director position in a company. What are the benefits of following the recommendation provided by the algorithm that favors one candidate versus following the preference of a manager who knows the other candidate very well and in fact has developed that candidate through coaching? Biases can be discussed and the merits of AI in hiring and promotion decisions.Starting at €8.20
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OpenAI and the Large Language Model Market
Samila, Sampsa; Berrone, PascualCase SM-1742-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €8.20
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacTeaching Note SMT-144-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €0.00
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Uber: El futuro de la movilidad
Samila, Sampsa; Wehrheim, David; Biquez Talayero, JesúsCase SM-1721Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, StrategyEste caso describe la evolución de Uber y su situación en el momento de la OPI, en la primavera de 2019. El caso permite una rica discusión sobre la economía de plataforma y, en concreto, sobre el multihoming y los costes de cambiar por ambas partes, señalando los graves límites del potencial de rentabilidad del modelo. Además, hay material para debatir sobre cómo cambiarían la economía la regulación de la relación laboral con los conductores y l...Starting at €8.20
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Siemens IT Transformation (B): Culture
Samila, Sampsa; Tumbocon, PiaCase SM-1732-EInformation Technologies, Innovation and Change, Leadership and People ManagementThis case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.Starting at €5.74