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In Good Company? Should Supreme Join VF Corp?
Bello, Bárbara; Ferraro, FabrizioCase SM-1737-EDecision Analysis, StrategyThe case describes the evolution of the brand Supreme, from its founding to a $2.1 billion acquisition offer in 2020 by VF Corporation, a $10 Billion holding company with a diverse portfolio of iconic lifestyle brands. Founded in 1994, Supreme positioned itself as a standout streetwear brand with an innovative business model and a highly effective strategy of creative collaborations. Now, the founder needed to decide whether to join VF's brand po...Starting at €8.20