Ivey Business School (Canada)
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Abercrombie and Fitch (Spanish version)
Cameron Mahi; David Anderson; Gracie Boelsems; John GarrisonCase IVEY-9B12AS033Marketing, StrategyWith roots in sporting and excursion goods, Abercrombie and Fitch Co. (A&F Co.) has grown into one of the most well-known men and women’s retail clothing brands by 2012. From the beginning, A&F has stuck to (its) knitting by not trying to be all things to all people” and adopted the philosophy of creating a unique brand experience throughout each of its subsidiary brands. The company’s CEO was faced with the decision to focus attention on expandi...Starting at €8.20
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The Inside-Out Prison Exchange Program: Impact on Stakeholders
Theodore L. Hill; Rebecca DeWhitt; Claire Thanh Tran; Lynne AnderssonCase IVEY-9B19M084-EStrategyIn 2018, a new challenge confronted the executive director of the Inside-Out Center in Philadelphia, who was also the founder of the Inside-Out Prison Exchange Program, an international network of educators providing university courses in prisons for both incarcerated individuals and university students. Despite the program’s many success stories, to gain new funders, the founder needed to communicate the program’s impact through measurable effec...Starting at €8.20
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Abercrombie and Fitch
Cameron Mahi; David Anderson; Gracie Boelsems; John GarrisonCase IVEY-9B12A033-EMarketing, StrategyWith roots in sporting and excursion goods, Abercrombie and Fitch Co. (A&F Co.) has grown into one of the most well-known men and women’s retail clothing brands by 2012. From the beginning, A&F has stuck to (its) knitting by not trying to be all things to all people” and adopted the philosophy of creating a unique brand experience throughout each of its subsidiary brands. The company’s CEO was faced with the decision to focus attention on expandi...Starting at €8.20