Ivey Business School (Canada)
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The Home Depot Inc.: A Digital Transformation for Customer Experience
Jeffery Elsworth; Keith Ferguson; Ahmet Kirca; Jason Miller; Hakan Yildiz; Judith Whipple; Jeffrey Beck; Gerry McNamaraCase IVEY-9B20M095-EStrategyCraig Menear, chief executive officer of The Home Depot Inc. (Home Depot), recognized the need to be responsive to the changing retail landscape and changes in customer preferences. Customers were increasingly expecting to shop online and in-store interchStarting at €8.20