Ivey Business School (Canada)
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DuckDuckGo: Reinventing the Internet Search
Nakul Parameswar; Jahnavi Maddipatla; Sanjay DhirCase IVEY-9B19M050-EEntrepreneurship, StrategyDuckDuckGo, a late entrant in the search engine industry, was founded in 2008 by Gabriel Weinberg with the main purpose of protecting users' online privacy and raising the standard of trust online. DuckDuckGo earned a reputation for being "the search engine that doesn’t track you," and despite initial hurdles, by 2017, it had emerged as one of the top 10 search engines in the world. DuckDuckGo had managed to successfully leverage increasing priva...Starting at €8.20