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Ivey Business School (Canada)
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Drinks-Up! The Pitfalls of Digital Innovation
Steve Sclarow; Munir MandviwallaCase IVEY-9B19E009-EEntrepreneurship, Information TechnologiesIn July 2016, in Philadelphia, a group of aspiring entrepreneurs had developed a proof-of-concept prototype for the Drinks-Up! mobile drinks-ordering app, a digital innovation designed to provide a better bar experience. The team had received an investment proposal that included a plan for app development and a partnership opportunity from the potential investor’s company, and they were facing an investment decision: Was an agreement that would s...Starting at €8.20