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Ivey Business School (Canada)
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Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
Pinar Ozcan; Danilo Di Salvo; Basak Yakis-DouglasCase IVEY-9B20M015-EEntrepreneurship, StrategyIn December 2018, Boom Technology Inc., a start-up based in Colorado, United States, was hoping to enter the aviation market with a supersonic aircraft. The company’s founder and chief executive officer believed that customers would pay a premium for a flight that could get them to their destination in less than half the time compared to current options.Developing meaningful relationships within this complex web of stakeholders, including large a...Starting at €8.20