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Ivey Business School (Canada)
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Dominique Ansel Bakery: Scaling the Taste of Innovation
Yasser Rahrovani; Joy LingCase IVEY-9B20M132-EEntrepreneurship, StrategyBy May 2014, the bakery of French pastry chef Dominique Ansel had successfully been in operation for two and a half years. During this time, the bakery had gained numerous accolades for its most viral invention-the Cronut, a hybrid between a donut and a croissant. Moving forward, there were opportunities for Ansel’s company to expand beyond its current size and location in New York City. Ansel’s first option was to raise prices. Because the Cronu...Starting at €8.20