Ivey Business School (Canada)
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Allswell Productions: A Tough Act to Follow - Teaching Note
Ian Dunn; Lauren NicolaasTeaching Note IVEY-W27953-EMarketingTeaching note for product W27952.Starting at €0.00
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Detroit Bikes: Becoming the Biggest Bicycle Manufacturer in North America
Kent Walker; Neda DemiriCase IVEY-9B17A012-EEntrepreneurship, MarketingIn 2016, Detroit Bikes was a relatively new company seeking to become the largest bicycle manufacturer in North America. The U.S. bicycle market was dominated by imports from China and Taiwan, and Detroit Bikes saw an opportunity to compete by producing bicycles in the United States. The numerous business opportunities arising from Detroit’s economic downfall and recent resurgence provided an ideal location for the new bicycle company. The founde...Starting at €8.20
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New Belgium Brewing Company and B Corporation Certification
Kent Walker; Taylor LaporteCase IVEY-9B17M028-EStrategyIn the winter of 2012, the New Belgium Brewing Company (NBB) in Fort Collins, Colorado, was considering becoming a certified B Corporation (B Corp). Dedication and willingness to share with employees had always been a part of NBB, whose values also extended to consideration of the natural environment and philanthropy. NBB had grown tremendously over the years, partly thanks to its focus on the triple bottom line. Already the third-largest craft b...Starting at €8.20
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Lowe's Companies, Inc.
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B12B006-EAccounting and ControlCrystal Anderson was evaluating her investment portfolio. She was searching for new equities to purchase before the end of the current RRSP season and wanted to diversify her current holdings by investing in the home improvement retail industry, specifically in Lowe’s Companies, Inc. Lowe’s, headquartered in the United States, was a major home improvement retailer and was currently undergoing an expansion into the Canadian market. She had just re...Starting at €8.20