IESE (España)
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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AZA Group. Investment in a Hotel: Investment in Times of Crisis (Portuguese version, Portugal)
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-PPFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20
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Plan Estratégico de Turismo de Barcelona 2015: Reeditar el efecto de las olimpiadas de Barcelona 92
Campoy, David; García Pont, Carlos; Rocha e Oliveira, PauloCase M-1293Marketing, Service and Operations Management, StrategyEl tema central de este documento es la definición de los elementos clave que deben formar parte del Plan Estratégico de Turismo de Barcelona 2015. En él se repasa la historia de la estrategia turística de Barcelona, centrándose en los Juegos Olímpicos de 1992 y sus repercusiones en el sector turístico. Con ello se pone de relieve el estrecho vínculo entre el negocio del deporte y la táctica de posicionamiento estratégico de la ciudad y se subray...Starting at €8.20
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Grupo AZA. Inversión en un hotel: Inversión en tiempos de crisis
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957FinanceEn enero de 2014, el grupo AZA tenía que tomar una decisión definitiva sobre si realizar la construcción de un hotel en el centro de Valencia, para su posterior alquiler o venta o si optaba por otras inversiones inmobiliarias en el mismo emplazamiento. La inversión prevista era de 15 millones de euros. Este caso sustituye el F-760 AC Hotels del mismo autor.Starting at €8.20
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AZA Group. Investment in a Hotel: Investment in Times of Crisis
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-EFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239-EInformation Technologies, Knowledge and Communication, MarketingGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Brazil)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PBMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Google AdWords: desarrollo y crecimiento del mercado español
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239Information Technologies, Knowledge and Communication, MarketingLa empresa Google es el proveedor de espacio publicitario con mayor volumen de ventas del mundo. Su producto estrella son los enlaces patrocinados en las páginas de resultados de las búsquedas, a pesar de la dificultad que tiene sacarles el máximo partido. Estos enlaces se comercializa básicamente a través del sitio web Google Adwords, con el apoyo de una fuerza de ventas. El reto que afronta esta organización comercial es complejo, ¿cómo empujar...Starting at €8.20
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Gas Natural: mejorando la rentabilidad de Servigas
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234Marketing, Service and Operations ManagementMarta Muriel ha sido promocionada recientemente a directora de servicios residenciales con la tarea de mejorar la rentabilidad del servicio de mantenimiento domiciliario de la compañía, Servigas. Junto con su equipo evalúa cuatro propuestas que involucran tanto la reducción de costes como modificaciones en la calidad del servicio. Cada una de las acciones a seguir debe mantenerse en línea con los objetivos estratégicos de la compañía.Starting at €8.20