IESE (España)
-
Lew Wasserman and the Motion Picture Industry
Gurses K.; Ferraro, FabrizioCase DG-1494-EEntrepreneurshipLew Wasserman achieved a position of immense power in the movie industry and in the political arena. Before him, old-time moguls like Louis B. Mayer and Jack Warner, had exerted enormous power within their particular domains, but none of them had been able to move outside of the confines of the motion picture industry. Wasserman became enormously powerful in the 1950s, as both an agent and a producer, moving beyond Hollywood to dominate the emerg...Starting at €8.20
-
The North American Free Trade Agreement: A New Trade Block
Gual, Jordi; Vermeulen V.Case ASE-337-EEconomicsThis case describes the issues that were debated before the completion of the trade negotiations leading to the North American Free Trade Agreement (NAFTA). The position of the Mexican government and the implications for the Mexican economy are discussed, as well as the consequences for Canada. Similarly, the perspective from the US is also outlined.Starting at €8.20