IESE (España)
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Nasser Press
Kadach, Igor; Palencia, LuisCase ASN-83-EEntrepreneurship, StrategyThe owner of a mid-size printing company based in New Jersey has to decide whether to accept an offer of a large publishing house who during the 2008 crisis had endangered the future of the company by abruptly reducing the volume of business. If he now accepted his proposal, and due to capacity constraints, he would have to drop some smaller customers, reducing diversification; in addition, the owner feels indebted to these small businesses becau...Starting at €8.20