IESE (España)
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Fresco Hermanos y Cia (A)
D'Andrea, G.; Farrán, JuanCase M-794MarketingUna empresa agrícola dedicada a la producción de frutos exóticos se plantea la necesidad de encarar una fuerte actividad comercial frente a su creciente producción, imponer una marca al producto así como las posibilidades de acción ante el informe de una investigación de mercado realizado a tal fin.Starting at €8.20
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Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCase ASN-103-EDecision Analysis, Innovation and Change, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Starting at €8.20