HBSP (USA)
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Marlboro Friday (A) (Spanish version)
Silk, Alvin J.; Isaacson, BruceCase HBS-506S27MarketingOn April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major shift in strategy designed by Philip Morris to reverse the alarming declines in Marlboro's market share, which had occurred in the face of severe price competition from discount bra...Starting at €8.20
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American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (B)
Leonard, Herman; Lee, Henry; Fung, Archon; Scott, EstherCase HBS-KS1049-ESupplement case for KS1016.Starting at €5.74
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (Sequel)
Leonard, Herman; Lee, Henry; Scott, EstherCase HBS-KS1058-EOn January 11, 2006, residents of New Orleans's Broadmoor neighborhood, which still bore the deep scars left by Hurricane Katrina, were shocked by the headlines in The Times-Picayune. The Urban Planning Committee of a mayoral commission charged with developing a reconstruction plan for the hurricane-ravaged city had proposed giving hard-hit neighborhoods like Broadmoor four months to prove that they were still viable and, hence, worth rebuilding...Starting at €8.20
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Miami-Dade County and Sea Level Rise
Lee, Henry; Unterstell, Natalie; Theel, Shauna; De Neve, PinarCase HBS-KS1212-EEconomicsThe case - Miami-Dade County and Sea Level Rise - focuses on the politics and economics of local adaptation to the threat of climate change impacts. Specifically it focuses on whether a jurisdiction -Miami-Dade County - should amend a draft consent decree to fix and upgrade the county's sewerage system by including investments in adaptation to climate change. The County has three sewerage treatment plants, all of which are built on the coast and ...Starting at €8.20
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Miami-Dade County and Sea Level Rise, Sequel
Lee, Henry; Unterstell, Natalie; Theel, Shauna; De Neve, PinarCase HBS-KS1213-EEconomicsSupplement to case KS1212. The case - Miami-Dade County and Sea Level Rise - focuses on the politics and economics of local adaptation to the threat of climate change impacts. Specifically it focuses on whether a jurisdiction -Miami-Dade County - should amend a draft consent decree to fix and upgrade the county's sewerage system by including investments in adaptation to climate change. The County has three sewerage treatment plants, all of which ...Starting at €8.20
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Miami-Dade County and Sea Level Rise, Teaching Note
Lee, Henry; Unterstell, Natalie; Theel, Shauna; De Neve, PinarTeaching Note HBS-KS1214-EEconomicsTeaching note for case KS1212.Starting at €0.00
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Vistakon: Lentes de Contacto Desechables 1 Day Acuvue
Silk, Alvin J.; Isaacson, Bruce; Bell, MarieCase HBS-505S13MarketingVistakon, una filial independiente y empresarial de Johnson & Johnson, fue pionera en la producción y comercialización de lentes de contacto desechables con el lanzamiento de 1987 Acuvue, la primera lente de uso prolongado desechable - lentes de contacto blandas que los pacientes usen durante un periodo de menos de dos semanas y luego abandonan. En 1993, Acuvue era la marca líder de lentes de contacto blandas en Estados Unidos. En marzo de 1994, ...Starting at €8.20
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American Airlines' Value Pricing (A), (B), and (C), Teaching Note
Silk, Alvin J.Teaching Note HBS-919408-EMarketingTeaching note for cases 594001, 594019, and 595037.Starting at €0.00
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (A)
Leonard, Herman; Lee, Henry; Scott, EstherCase HBS-KS1016-EOn January 11, 2006, residents of New Orleans's Broadmoor neighborhood, which still bore the deep scars left by Hurricane Katrina, were shocked by the headlines in The Times-Picayune. The Urban Planning Committee of a mayoral commission charged with developing a reconstruction plan for the hurricane-ravaged city had proposed giving hard-hit neighborhoods like Broadmoor four months to prove that they were still viable and, hence, worth rebuilding...Starting at €8.20