Stanford Graduate School of Business (USA)
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Axel Springer en 2016: de la transformación a la aceleración
Burgelman, Robert A.; Siegel, Robert E.; Kissick, RyanCase SGSB-E610Decision AnalysisAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Tough Mudder: Scaling Dynamics After Early Traction
Foster, George; Kissick, RyanCase SGSB-E638-EEntrepreneurshipEstablished in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However, near the end of 2013, Tough Mudder’s growth began to slow. Eager to turn the tide, founder Will Dean wondered what steps he could take to reinvigorate the company. “Tough Mudder: Scaling Dynamic...Starting at €8.20
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Hewlett-Packard DeskJet Printer Supply Chain (A)
Lee; Hau; Kopczak, LauraCase SGSB-GS3AESService and Operations ManagementThis case describes a challenge faced by HP's Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air-freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The case ...Starting at €8.20
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Teaching Note: TTTech in 2017: When Market and Technology Trends Align with Company Capabilities
Siegel, Robert; Kissick, RyanTeaching Note SGSB-E635TN-EEntrepreneurshipStarting at €0.00
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Street League Skateboarding: The Challenges Facing a New Sports League
Foster, George; Kissick, RyanCase SGSB-E551-EMarketingIn 2010, Rob Dyrdek launched a new skateboarding league called Street League Skateboarding (SLS) with the goal of raising the profile of street skateboarding around the world. Dyrdek had excelled within the world of professional skateboarding for more than 20 years, during which time he amassed he amassed a large following of international fans. In 2006, Dyrdek gained further fame through his starring role in the MTV reality series Rob & Big, w...Starting at €8.20