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Transforming Verizon: A Platform for Change (Spanish Version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S06Knowledge and CommunicationUn nuevo CEO pasos en los zapatos de su predecesor muchos años de servicio que habían creado las telecomunicaciones estadounidenses gigantes a través de una serie de adquisiciones y, antes de partir, habían iniciado el reposicionamiento estratégico de la compañía. El nuevo CEO refleja en los éxitos recientes de Verizon, algunos de los cuales se llevó, y consideró la manera de garantizar que el equipo seguirá aumentando a nuevos desafíos. Él sabía...Starting at €8.20
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Cancer Treatment Centers of America: Scaling the Mother Standard of Care, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-312089-ETeaching Note for 312073.Starting at €0.00
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Transforming Verizon: A Platform for Change
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-312082-EA new CEO steps into the shoes of his long-serving predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before departing, had initiated the company's strategic repositioning. The new CEO reflects on Verizon's recent successes, some of which he led, and considered how to ensure the team would continue to rise to new challenges. He knew change was both energizing and difficult and that every victory had to...Starting at €8.20
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Transforming Verizon: A Platform for Change, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-312099-ETeaching Note for 312082.Starting at €0.00
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Innovation at Timberland: Thinking Ouside the Shoe Box, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-308099-ETeaching Note for [306064].Starting at €0.00
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Artea (D): Discrimination through Algorithmic Bias in Targeting
Ascarza, Eva; Israeli, AyeletCase HBS-521043-EMarketingThis collection of exercises aims to teach students about 1) Targeting Policies; and 2) Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B), (C), (D) Introduce algorithmic bias. The exercises are designed such that the issues of algorithmic bias and discrimination would emerge inductively, "surprising" the students in the act of recommending a strategy that,...Starting at €5.74
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Amazon Shopper Panel: Paying Customers for Their Data
Ascarza, Eva; Israeli, AyeletCase HBS-521058-EMarketingThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...Starting at €8.20
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Cancer Treatment Centers of America: Scaling the Mother Standard of Care
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-312073-EThe CEO of a private and growing national network of specialty care hospitals focusing on advanced-stage and complex cancer treatments reflects on the firm's past phase of growth before meeting with the company's Chairman and founder to discuss how to further scale what they call the Mother Standard of Care and, in the process, change the face of cancer care.Starting at €8.20
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City Year: The Journey, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-312090-ETeaching Note for 311080.Starting at €0.00
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Artea: Designing Targeting Strategies
Ascarza, Eva; Israeli, AyeletCase HBS-521021-EMarketingThis collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmStarting at €8.20